Who is Tracy Nour Scheer? An example of a successful business woman and a style inspiration to many. University of Arizona graduate and owner of ‘SHE JUST KNOWS’, a lifestyle media company and ‘SCHEER SOCIAL’, a social media agency, managing brands and influencers in order to perfect their social media presence. Her work has been featured on ‘Vogue’, ‘WhoWhatWear’, Refinery29 as well as the apps of Kylie Jenner and Kim Kardashian West. She started her career working for ‘Kitson LA’ , a boutique based in Los Angeles, California but quickly became the Beauty, Cosmetics, Skincare + Home and Gift Buyer for their 14 locations. She has also worked as a Merchandiser, Senior Buyer and Product Developer at Forever 21. In this interview we will find out what the words she lives by, how she describes her style and gain an understanding of the professional challenges she faces whilst being a successful business owner. When did you realise that you have an interest in the Fashion Industry? Tracy: 'Since I was VERY young! I always loved dressing up and shopping. I didn’t realise I wanted to work in it until after college.' How would you describe your personal style? Tracy: 'Pretty out there. I love playing with different silhouettes that are forward but still flattering for my body. I don’t love print and colour that much and keep things pretty neutral.' With the phenomena that is Social Media and being constantly exposed to new styles, do you find it more difficult to be loyal to your own or do you like experimenting with new trends? Tracy: 'As I get older I am less interested in trends and more interested in timeless pieces. I never would wear something just because everyone else is unless I genuinely loved it too. I will never post a product or outfit that I don’t actually like.' What are the words you live by; or in other words, a quote that inspires or motivates you? Tracy: 'I am a crazy manifested!' As one of the people, whose development I follow, I would like to say that you are a big inspiration to me. How does it make you feel, knowing that people are interested in your lifestyle choices and the influence that you have on the individuals following you? Tracy: It feels surreal. I still think I am posting just for my mom and sister, maybe a few friends. I do want to influence people thought and I love the word “influencer,” even though a lot of people don’t. If I can make someone’s life a little better, a little chicer, I am happy. What were the most difficult parts of the process of establishing ‘SHE JUST KNOWS’ and ‘SCHEER SOCIAL’? Were there any similar challenges? Have you ever felt like you could not overcome a problem? Tracy: Probably just working on my own and not having someone guiding me at all... figuring it all out from the beginning. The actual business side of both is still annoying to me and I wish someone would just organise all the finances for me! It’s an ongoing thing I keep avoiding doing... What is the most enjoyable part of being a business owner and what was the biggest lesson you have learned? Tracy: Being able to make my own schedule and have time for myself. The biggest lesson is that you have to be fearless and take risks. And be loyal to yourself. Where do you want to be ten years from now? Tracy: I want to have children and be happy in my life and marriage. I want to continue to create products and grow my brand. What should we expect from you in the future? Tracy: More product for SHOP SHE JUST KNOWS and hopefully more inspiration for making life a little bit sweeter! I have to say that it was an absolute pleasure for me to interview someone I view as a role model. Someone whose style I admire as well as the professional motivation and hard work. Grateful for the opportunity to gain an insight of her life and career. If you enjoyed and would like to follow Tracy Sheer on her social medias, you can do that by clicking on the icons bellow. Thank you, TROISANS
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